Panasonic

I was commissioned to direct four animated commercials for Panasonic Smart Home system, a home monitoring and control system with simple installation and easy operation. I set up a team ready to work for four months to design, produce, animate and illustrate four commercials and a fifth video for showcasing all the new features of the smart home system. All the commercials have been also translated into 14 languages to cover the whole european market.

Credits:

Agency: Warmup
Written by: Alessandra Caldi
Producer: Alessandra Caldi
Direction: Sara Taigher
Art Direction: Yassmin Yaghmai
Character and Layout design & storyboarding: Yassmin Yaghmai
Animation: Alice Buscaldi
Backgrounds: Michele Buscalferri
Compositing and editing: Sara Taigher
Music: Inti d’Ayala Valva