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Sensum

77 denari is a collection of tights produced by the independent italian brand Sensum. They’re friends and they had no budget at the time so we had total freedom to get experimental and that’s what we did. The photographs of the tights were taken in the first place by Cristina Vatielli, I then edited them to construct the stop-motion animations. Then I designed some dark surreal ambient for the first room and a second outdoor environment in total contrast with it. The tension explodes in the end with some crazy dubstep music in the last room.

Client

Sensum

Project Date

February 2014

Category

Commercial

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