This mini commercial was done during my stay in Barcelona in october 2017 and won the first place in a pitch on Userfarm.com. The brief was about the representation of the concept “Difference is better” and we had to include the word YOGA in the first 5 seconds of the film. I decided to portray the single letters of the word with their own personality and to play with crazy shapes and colors all over the film.
Art Direction and animation: Sara Taigher
Music and Sound fx: Inti d’Ayala Valva