Sara Taigher

I work as a director and motion designer. My work is deeply inspired by contrasts between nature and technology

My primary expression medium, animation in all its forms, has allowed me to range from video installations to commercials, from music videos to animated movies.

I’ve always just wanted to create something that was not just in a commercial direction but that would express my ideas, thoughts and sensations through the use of contemporary aesthetics. 

After graduating in graphic and media design at London College of Communication I start directing commercials hired as a motion director by the production company Filmmaster. There I learned many things especially how to deal with strict clients and how to respect tight deadlines without getting a panic attack.

I’m also deeply in love with music videos. I’ve directed and animated music videos like Solar life raft for Dj Rupture and Matt Shadetek and Valse de meduse for Le Cardamomò.

In 2012 I fund my own production company and animation studio So What with Ippolito Simion and Lorenzo Giordano where I currently work as a motion director and motiongrapher.

In 2018 I complete my first animated short film Black and I start to teach Art Direction for Motion Graphics at IED – European Institute of Design in Rome.

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